Mohan
Vemulakonda

> |

10+ years engineering enterprise CRM solutions across Salesforce, SAP, and Microsoft Dynamics — serving 10+ European markets from Germany.

10+
Years
10+
Markets
20+
Projects
5+
Industries
SalesforceMicrosoft DynamicsSAP HANAApexLightning Web ComponentsJavaScriptPythonJavaREST APIsSOAP APIsSQLSOQLSales CloudService CloudExperience CloudLoyalty CloudETLData SyncMarketing AutomationGDPRKubernetesGitSalesforceMicrosoft DynamicsSAP HANAApexLightning Web ComponentsJavaScriptPythonJavaREST APIsSOAP APIsSQLSOQLSales CloudService CloudExperience CloudLoyalty CloudETLData SyncMarketing AutomationGDPRKubernetesGit
// experience

Where I've Worked

Current

Salesforce Specialist & BI Product Owner

KNF Group

Multi-cloud Salesforce architecture across Sales, Service, and Experience Cloud. Centralised BI dashboards integrating Google Ads, Matomo, and internal data via data lake for cross-functional reporting.

SalesforceExperience CloudPower BIData Lake
Nov 2024 — Present

CRM Systems Expert & BI Lead

e.Go Mobile SE

End-to-end Order-to-Cash (O2C) digital journey across Microsoft Dynamics 365, F&O, and Penta. Centralised BI dashboards integrating Matomo, Google Ads, Bing Ads, and internal data via Databricks across 10 European markets.

MS Dynamics 365F&OPower BIDatabricksO2C
Aug 2023 — Oct 2024

CRM Expert — Salesforce Multi-Cloud

VinFast GmbH

Online-to-Offline (O2O) digital journey across five Salesforce clouds. Commerce Cloud webshop for reservations and test drives, Sales Cloud for euro market teams, Service Cloud as DMS with community portals, Experience Cloud for dealers, and Loyalty Cloud for retention across Germany, France, and Netherlands.

SalesforceCommerce CloudLoyalty CloudO2OLWC
Jun 2022 — Aug 2023

Partner Consulting

Zalando SE

Data validation and business logic for customer onboarding. Sales process optimization with automated frameworks.

Data ValidationBusiness Logic
Jan — Jun 2022

Salesforce Consultant — Enterprise

Avery Dennison

Enterprise Salesforce implementation. Business process automation and scalable solutions for international operations.

SalesforceEnterprise Architecture
Nov 2018 — Dec 2021

Business Systems — SAP HANA

HILTI India

Lead management on SAP HANA. Territory mapping and sales process automation across business units.

SAP HANALead Management
May 2016 — Oct 2018

Application Engineer — Custom CRM

Glatt GmbH

Built Java-based CRM from ground up. Sophisticated business logic for automated sales and workflow optimization.

JavaCustom CRMArchitecture
Aug 2011 — Apr 2016
// expertise

End-to-End Implementations

Full-cycle enterprise implementations across CRM, ERP, and commerce platforms — from first touchpoint to customer fulfilment.

Lead Management & Nurturing

Web Form / Ad Click
Lead Capture
Scoring & Routing
Nurture Sequence
MQL → SQL
Opportunity
Won / Lost

Entry points from web forms, Google Ads, Bing Ads, and Matomo tracked campaigns. Leads routed into Salesforce or Dynamics 365 with automated scoring. Nurture sequences via Marketing Cloud, Customer Insights, or Power Automate — stage-based notifications keep prospects engaged until conversion.

SalesforceMS Dynamics 365Marketing CloudCustomer InsightsGoogle AdsMatomo

Order Management & Fulfilment

Order Placed
Payment Captured
ERP Sync
Production
Shipping
Delivery
Invoice

Customer places order via Commerce Cloud webshop or sales team. Order syncs to ERP (F&O, SAP HANA) for processing. Production tracked in Penta, shipping updates pushed to customer portals. Stage-based notifications at every milestone — order confirmed, in production, shipped, delivered. Seamless customer experience from click to doorstep.

Commerce CloudF&OSAP HANAPentaExperience CloudFlow Builder

Payment Portal Integration

Checkout
Payment Intent
Auth & Capture
Webhook
CRM Update
Invoice Sync
Reconciliation

End-to-end payment integration across Stripe, Adyen, and Worldline. Payment intent creation, auth holds, and capture flows. Webhook-driven status updates synced back to CRM. Salesforce cartridge integrations for Commerce Cloud storefronts. Handled complex scenarios: split payments, subscription billing, refund workflows, and multi-currency processing across European markets.

StripeAdyenWorldlineSF CartridgesWebhooksPayment Intents

Seamless Customer Experience

Awareness
Consideration
Purchase
Onboarding
Service
Loyalty
Advocacy

Orchestrating the complete customer lifecycle across every touchpoint. Self-service portals via Experience Cloud and community portals. Automated stage-based communications — welcome sequences, order updates, service reminders, loyalty milestones. DMS integration for dealer networks. Customer 360 views unifying every interaction across sales, service, commerce, and loyalty into a single profile.

Experience CloudCommunity PortalMarketing CloudLoyalty CloudCustomer 360DMS

DevOps & CI/CD Pipelines

Source Control
Branch Strategy
CI Pipeline
Automated Tests
Build
Deploy
Monitor

End-to-end DevOps across Salesforce and web platforms. Salesforce DevOps with SFDX and Hardis CLI on Azure DevOps for KNF — automated metadata deployments with branch-based promotion across sandboxes. GitHub + Gearset for VinFast — metadata comparison, rollback, and multi-org deployments. Web DevOps with Docker, Kubernetes, and Git for containerized deployments. NexPOS runs on Vercel CI/CD with Git-triggered builds and n8n for workflow automation.

SFDXHardisAzure DevOpsGitHubGearsetDockerKubernetesVerceln8nGit
// projects

What I've Built

// skills

Tech Stack

Salesforce Ecosystem
Sales Cloud
Service Cloud
Experience Cloud
Loyalty Cloud
Apex & Triggers
Lightning (LWC)
SOQL & SOSL
Flow Builder
SAP Ecosystem
SAP HANA
SAP Lead Mgmt
Territory Mapping
SAP BI Reports
Integration
REST/SOAP APIs
ETL Pipelines
Marketing Auto
Microsoft Ecosystem
Dynamics 365F&OPower BIPower AutomateCustomer InsightsAzure ADDatabricksAzure DevOps
Development
ApexABAPJavaScriptTypeScriptPythonJavaSQLHTML/CSSLWCPower AppsPower Pages
DevOps & CI/CD
GitGitHubAzure DevOpsDockerKubernetesVercelSFDXHardisGearsetn8n
// certifications

Verified Credentials

Salesforce Certified Administrator
Salesforce Platform Developer I
Sales Cloud Consultant
Service Cloud Consultant
Marketing Cloud Email Specialist
Microsoft Dynamics 365
Kubernetes Administrator
Google Analytics Qualified
Claude Code & Anthropic API
MCP Server Integration
// education

Academic Background

2021 — 2022

Global MBA

GISMA Business School

Digital Marketing Strategy, International Business Management, MarTech Integration

2007 — 2011

B.E. — Mechanical Engineering

JNTU, Hyderabad

Analytical thinking, process optimization, and technical problem-solving

// contact

Let's Connect

Based in Germany. Open to enterprise CRM projects, consulting, and system architecture roles across Europe.

English/German/Hindi/Telugu