← Back to portfolio
Mohan Vemulakonda
Product Owner | Salesforce Specialist | BI & Data Architecture

Professional Summary

Product Owner and Business Systems Engineer with 10+ years building enterprise CRM, BI, and data architecture solutions across Salesforce, Microsoft Dynamics 365, and SAP HANA. Led multi-cloud implementations serving 10+ European markets — from lead capture to customer fulfilment. Deep expertise in end-to-end digital journeys (O2C, O2O), payment integrations, MuleSoft integrations, DevOps pipelines, and RAG/LLM-powered enterprise applications.

Professional Experience

Salesforce Specialist & BI Product Owner
KNF Group · Hamburg, Germany
Nov 2024 — Present
  • Multi-cloud Salesforce architecture across Sales Cloud, B2B Commerce, and Experience Cloud for global operations
  • Centralised BI dashboards integrating Google Ads, Matomo, and internal data via data lake
  • MuleSoft and REST API integrations connecting Salesforce with Inxmail and enterprise systems
  • Salesforce DevOps with SFDX and Hardis CLI on Azure DevOps — automated metadata deployments
Online Sales & CRM Expert
e.Go Mobile SE · Aachen, Germany
Aug 2023 — Oct 2024
  • End-to-end Order-to-Cash (O2C) journey across Microsoft Dynamics 365, F&O, and Penta ERP
  • BI dashboards via Databricks integrating Matomo, Google Ads, and Bing Ads across 10 European markets
  • Microsoft Dynamics F&O implementation with PENTA data migration — module config and phased rollout
  • Power BI reporting for executive team — sales pipeline, marketing attribution, and operational KPIs
Online Sales & CRM Expert
VinFast Europe · Berlin, Germany
Jun 2022 — Aug 2023
  • Online-to-Offline (O2O) journey across five Salesforce clouds for Germany, France, and Netherlands
  • Commerce Cloud webshop with Stripe and Adyen payment integrations
  • Experience Cloud dealer portals, Loyalty Cloud retention, Service Cloud as DMS
  • GitHub + Gearset DevOps for multi-org metadata deployments
Partner Consulting
Zalando SE · Berlin, Germany
Feb — Jun 2022
  • Data validation and business logic for customer onboarding workflows
  • Sales process optimization with automated frameworks for partner management
Salesforce Consultant — Enterprise
Avery Dennison · Hyderabad, India
Nov 2018 — Nov 2021
  • Enterprise Salesforce implementation with Apex automation for international operations
  • Integration architecture connecting Salesforce with legacy ERP systems
Business Systems — SAP HANA
HILTI India · Hyderabad, India
May 2016 — Oct 2018
  • Lead management on SAP HANA with automated scoring, routing, and territory mapping
  • Sales process automation — awarded "Fire Campaign" for performance excellence
Application Engineer — Custom CRM
Glatt GmbH · Binzen, Germany
Aug 2011 — Apr 2016
  • Built Java-based CRM from ground up — architecture, database design, UI, and workflow automation

Technical Skills

Salesforce
Sales CloudService CloudExperience CloudB2B CommerceLoyalty CloudMarketing CloudApexLWCFlowsSOQLAMPscript
Microsoft
Dynamics 365F&OPower BIPower AutomateCustomer InsightsAzure DevOpsPower Apps
SAP
SAP HANALead MgmtTerritory MappingBI ReportsABAP
Development
JavaScriptTypeScriptPythonJavaReactNext.jsREST/SOAP APIsSQL
Integration & Data
MuleSoftn8nETLDatabricksRAG/LLMData Lake
DevOps
GitGitHubDockerKubernetesSFDXHardisGearsetVercelCI/CD

Certifications

  • Salesforce Certified Administrator
  • Salesforce Platform Developer I
  • Sales Cloud Consultant
  • Service Cloud Consultant
  • Marketing Cloud Email Specialist
  • Microsoft Dynamics 365
  • Kubernetes Administrator (CKA)
  • Google Analytics Qualified
  • Building with Claude API (Anthropic)
  • Model Context Protocol (Anthropic)

Education

Global MBA
GISMA Business School, Hannover
2021 — 2022 — Grade: 1.7
MBA — Entrepreneurship
Amity University
2018 — 2020 — Grade: 8.05/10
B.E. — Mechanical Engineering
JNTU, Hyderabad
2007 — 2011

Languages

EnglishProfessional
GermanWorking
HindiNative
TeluguNative

Awards & Publication

CEO ChallengeP&G, 2022
Fire CampaignHILTI, 2018
Pharmaceutical Machinery Manufacturing: Indian & Global Markets
IJSR, Nov 2016

Recommendations

Mohan is the best kind of teammate: enthusiastic, always ready to help, active and analytical. I could always rely on his skills and expertise. He would be an asset to any team.

Esra SengorDigital Marketing Manager, Knauf

His relentless commitment to improving sales performance and implementing Confluence and Power BI really sets him apart. He approaches challenges positively and inspires those around him to excel.

Ruben GonzalezStrategic Growth Consultant

Mohan is extremely motivated, organized and a true team player. His data-driven approach supported our Sales team to apply a more granular view to our KPIs. Any employer would be lucky to have him.

Suzanne TompkinsDirect Manager at VinFast